Our Purpose and Values

Our purpose

Our vision is a world where everyone has a healthier heart for longer.

We fund over £100 million of lifesaving research into heart and circulatory diseases each year. We support you when you need us most. And we campaign for a healthier world.

Our values

Brave

  • We speak out
    • We share our perspectives clearly and confidently
    • We are constructive in the way we challenge things and are open to all perspectives
    • We are willing to talk about our failures and share our learnings
  • We are decisive
    • We make insight-led decisions shaped by key stakeholders
    • We make decisions that support the best interests of the BHF
    • We commit to supporting and delivering on agreed decisions
  • We are innovative
    • We tap into our strengths and set ambitious goals
    • We make progress by trying, testing and learning
    • We seek insight internally and externally to find solutions
Brave

Informed

  • We are clear
    • We keep language simple and our communication jargon free
    • We make sure colleagues and stakeholders are up-to-date and involve the right people at the right times
    • We adapt our communication styles and methods to meet the needs of everyone
  • We are open-minded
    • We ask questions that broaden our horizons
    • We make the most of the diverse perspectives and expertise around up
    • We embrace feedback as a gift that helps us improve
  • We work together
    • We work collaboratively and really listen to what matters to our colleagues
    • We share insight and information openly to help spot the connections in our work
    • We take responsibility for finding out what’s happening across the BHF and how it relates to our work
Informed

Compassionate

  • We are open and honest
    • We listen and value the ideas, suggestions and concerns of others
    • We are honest about what we think and feel, and open to the views of others
    • We help people understand our decisions and the reasons behind them
  • We respect each other
    • We are friendly, kind and considerate in our relationships
    • We make others feel valued, included and that they belong
    • We find out how we can bring out the best in those around us including our differences
  • We care
    • We care about the BHF and inspire others to connect with our cause
    • We maintain good boundaries and behaviours that support wellbeing and productivity
    • We ensure everyone who comes into contact with the BHF has a great experience
Compassionate

Driven

  • We are focused
    • We make sure our goals and activities are aligned to the BHF strategy
    • We are flexible in planning and managing our workload in response to changing priorities
    • We make the most of every pound entrusted to us
  • We are determined
    • We show pride in the BHF and commitment to our cause
    • We are proactive and collaborative in the way we work together
    • We are energised by our mission and motivated by our goals
  • We keep learning
    • We take ownership over our development
    • We look inside and outside the BHF for insight, knowledge and learning
    • We reflect and learn from experience and feedback
Driven

Get in touch with our Recruitment team

0300 330 5473
careers@bhf.org.uk
Need help applying?